Emotion, not Logic

Have you read about the study done by two political scientists that showed that conservatives presented with a lie and then a refutation, ended up believing the lie MORE than conservatives never presented with the refutation. In other words, a lie affects both liberals and conservatives but a refutation only changes the mind of liberals. Conservatives believe the lie even more strongly if it is refuted. So refuting the lies about Obama won’t have any effect on Conservatives. Just the opposite. (I have no doubt that Rove and his minions know this and make use of it. That is why lies are such an important part of their campaign. )

Then how to you reach such people? Not through logic. You reach them through emotions.

That is why Palin was chosen. Palin’s emotional message is: I’m like you so if I am in a leadership position I’ll do things that would help people like me, i.e., YOU.

Blacks clearly feel that Obama would help them but he has been less successful in making working class whites or women feel he cares about them.

The Obama Campaign can’t do that with a logical message or carefully thought out programs. They have to find some way of reaching people emotionally.

Obama has all but repudiated his white heritage. He needs to stop that and start appearing with white relatives. They need to appear to be close. To convince the American people that his race doesn’t matter he needs to act like it doesn’t matter to him and doesn’t matter to his family, white and black. He needs to have a blended family, not of one race or another. He has white relatives, why aren’t they with him all the time? Why aren’t they on stage? Why isn’t his white grandmother with him A LOT? Is she too ill? Why isn’t his sister with him? Doesn’t he have any presentable white cousins?

Bill Clinton was always good about showing off his poor relatives and calling attention to a background not too different than most people’s. Let’s see a film of Obama’s adolescence along with friends of different races. If he has any.

Logic is not going to determine the outcome of this election. Emotion will.


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© Alllie 2008

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